AWWA ACE61859

AWWA ACE61859 Beyond the Vocal Few: Investigating Customer Perceptions and Service Expectations

Conference Proceeding published 06/17/2005 by American Water Works Association

Written By Farr, Cheryl A.

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This slide presentation outlines a 2004-2005 research project on customer perceptions and service expectations. The project objectives were to: define perception/satisfaction baselines; monitor changes in relation to key events;investigate selected issues such aswater conservation, water recycling,customer call center services andwater quality; and,assess communication strategies. Topics covered include: key findings; encouraging conservation; recycled water program; customer service experience; phone contact priorities; water quality satisfaction; 2005-2006 research interests; water quality concerns; communications about construction; web site priorities; trust in sources of water information; and, customer research impacts.

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